team
We have built a state of the art facility extending to over 15,000 sq feet, conveniently located with easy access to M5 & M6 motorways. We are set in the heart of our community giving us access to all the skills we will need. Swaran Foods is passionate about providing exceptional, expertly cut chicken. We will source from trusted suppliers who prioritize ethical and sustainable practices. Our skilled butchers will meticulously hand-cut each piece to your desired specifications, offering a wide variety of options from classic cuts to exciting specialties. Quality, innovation and consistency will never be compromised.
team
I began my career working in the poultry industry, then after 12 years moved into FMCG for the next 30 years. As a director I set up systems to build it from a family company to the UK’s largest cookware manufacturer, serving all the major supermarkets and non food retailers. I was involved in everything from commercial, finance, NPD, strategic business planning and supply chain including international. I am looking forward to using and further refining my skills, as we embark on this new venture.
What more can I say other than 40+ years spent in the poultry industry. Gained exposure and knowledge in all areas ranging from hatchery to the table. Highly proficient, simultaneously overseeing multiple slaughterhouses and cutting plants of one of Europe’s largest poultry organisations. The focus was on delivering a wide range of primal cuts and added value products, to all the major supermarkets. I am a team player, dedicated & motivated, driven to ensure that our collective efforts result in the highest quality finished product. After starting our journey together, my sister and I ended up pursuing different career paths. We will work together to build our own company with the right values and goals.
Operations Director for 40 years manufacturing non-food products. Specialist in automation of production processes and design engineering projects, from product concept and sampling to the finished article. International procurement. Worked closely with all food and non-food UK Supermarkets in product development, innovation, and new market insights. I led the project management for all the building initiatives.
I have over 20-years of technical experience, working in both the manufacturing and retail sectors, specialising in chilled foods. I have worked with a wide range of products including raw poultry, pies, ready meals and cakes. Working within retail, I managed the technical accounts for some of the largest chilled food manufacturers in the UK and Europe, ensuring that they met the high standards expected to deliver safe and legal products to the consumer.
We have brought together a team of successful business individuals who have a wealth of experience, bringing fresh perspectives and expertise, that will breed innovation and creativity. We will embrace opportunities by staying competitive and recognising emerging trends and consumer demands.
The ‘we are all one family’ ethos will remain at the heart of everything we do to foster teamwork and collaboration. We will always encourage a positive organisational culture based on mutual respect and trust.
Striving for excellence will see us offering ‘best in class’ poultry and meat products, setting us apart from our competitors.
We will be dedicated to understanding and meeting the needs of all our clients, going above and beyond to achieve their goals. We will build long-lasting relationships to ensure we earn our customers’ loyalty.
Mani Singh
Managing Director
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